On Mother’s Day, March 30, 2025, Spencer Matthews, star of E4’s Made in Chelsea, posted a warm Instagram tribute to his wife, Vogue Williams, while vacationing with their three young children on the Caribbean island of St Barths. The post, featuring candid family photos and the caption, "Happiest of Mother’s Days to my incredible wife, mother and every other mum out there!! What a pleasure to be spending it here all together in sunny St. Barths. Love to all…," wasn’t just a holiday greeting—it was a quiet but firm rebuttal to weeks of tabloid speculation about their marriage crumbling. The timing was deliberate. Just days before, Williams had taken to social media to shut down rumors that had begun circulating in early March 2025, writing: "It’s with great sadness that I have to let you know that Spen and I are NOT breaking up!... I don’t want my children hearing these lies in the playground."
Why the Rumors Spread
The speculation didn’t come from nowhere. Unidentified outlets began running headlines in late February and early March 2025 suggesting the couple, married since 2018, were separating. No photos of them together surfaced for over a week. No public appearances. No social media tags. In the age of 24/7 celebrity gossip, silence becomes a headline. The rumors intensified as Williams and Matthews were spotted separately during a trip to St Barths—though later confirmed, those were just misread moments from different parts of the island. What the press didn’t know was that the family had been there together all along, quietly enjoying their time away from London’s relentless paparazzi.
Williams, a former model and television presenter, made the rare move of directly addressing the rumors—not for herself, but for her children: Theodore Matthews (born 2019), Gigi Matthews (born 2021), and Otto Matthews (born 2023). "I don’t want my children hearing these lies," she wrote. That line hit harder than any legal statement. It reframed the narrative from celebrity drama to parental protection. And it worked. Parents everywhere understood. No one wants their kid coming home from school asking why their mom and dad are splitting up when they’re not.
A Public Affirmation
Matthews’ Mother’s Day post was his first public response to the rumors. He didn’t mention the gossip directly. He didn’t need to. By posting a photo of Williams holding their youngest, Otto, with the sun glinting off her smile, and tagging her, he said everything. The message was clear: we’re here. We’re together. We’re celebrating. The post was shared over 80,000 times in 48 hours. Fans flooded the comments with messages like, "This is what love looks like," and "Thank you for protecting your family."
What made it even more powerful? It wasn’t performative. There were no staged kisses, no over-the-top declarations. Just a quiet, sun-drenched moment on a beach in St Barths—the kind of image that doesn’t need words. And then, five months later, on August 25, 2025, Williams posted again—this time tagging Matthews on his birthday: "The birthday spam will end soon 🥰 Although I will never be ... I am absolutely bursting with pride for @spencermatthews ❤️ Day ..." It wasn’t just affection. It was proof. The rumors hadn’t just been quieted—they’d been erased by consistency.
The Bigger Picture
This wasn’t just about a reality TV couple. It was about the growing pressure on public figures to perform their relationships for audiences. The Matthews-Williams family has always been in the spotlight, but they’ve also been unusually protective of their children’s privacy. Unlike many celebrity parents who post every milestone, they’ve kept their kids’ faces out of most photos. Their choice to speak out only when necessary—when their children’s wellbeing was at risk—was a quiet act of rebellion against the algorithm-driven outrage cycle.
Matthews, son of London construction magnate David Matthews and brother to entrepreneur James Matthews, comes from a family used to navigating public scrutiny. But Williams, who rose from modeling to TV hosting without a reality show pedigree, has always had a more grounded approach. Her March 2025 statement wasn’t a PR stunt. It was a mother’s plea. And Matthews’ Mother’s Day tribute? It was a husband’s answer.
What Comes Next
As of August 2025, there are no signs of strain. The couple continues to live in their London home, occasionally appearing at charity events together. Their children attend school in Chelsea, and according to sources close to the family, the playground rumors have faded. No new tabloid reports have surfaced since Williams’ August post. The only thing they’re now focused on? Their next family holiday—this time, reportedly to Portugal.
For now, the message is simple: love doesn’t need a press release. Sometimes, it just needs a photo, a hashtag, and a mother’s voice saying, "No. Not true."
Frequently Asked Questions
Did Spencer Matthews and Vogue Williams actually separate?
No. Both Spencer Matthews and Vogue Williams publicly denied separation rumors in March 2025, with Williams explicitly stating they were "NOT breaking up" to protect their children from harmful schoolyard gossip. A follow-up Instagram post from Williams on August 25, 2025, expressing pride in Matthews further confirmed their marriage remains intact.
Why did Vogue Williams speak out about the rumors?
Williams spoke out primarily to shield her three young children—Theodore, Gigi, and Otto—from hearing false claims about their parents’ marriage at school. She described the rumors as "baseless and cruel," emphasizing that children shouldn’t be exposed to tabloid fiction. Her statement was a rare, emotionally grounded intervention focused on family welfare over fame.
Where were Spencer and Vogue when the Mother’s Day post was made?
The family was vacationing at a private residence on St Barths, a French Caribbean island known for its luxury tourism. The location was confirmed by Matthews’ Instagram caption and later corroborated by multiple sources, including Geo TV’s March 31, 2025, report, which cited their social media activity as primary evidence.
How did the media respond to their statements?
Major outlets like Geo TV and UK entertainment blogs quickly retracted or softened their earlier reports after Williams’ March 2025 statement. While some tabloids continued to speculate, the lack of new evidence—coupled with Williams’ August 2025 post—effectively ended the narrative. Public sentiment shifted toward supporting the couple’s privacy, especially regarding their children.
Are Spencer and Vogue still married as of 2025?
Yes. As of August 2025, they remain legally married. No legal filings, public announcements, or credible reports suggest otherwise. Their continued public affection, including shared social media posts and family vacations, confirms their relationship is stable. They have not announced any upcoming events, but their focus remains on their children and private life in London.
What role did social media play in resolving this situation?
Social media became their primary tool for truth-telling. Unlike traditional press releases, Instagram allowed Williams and Matthews to speak directly to their audience without media filters. Their posts—raw, unpolished, and emotionally honest—carried more weight than any interview. Fans trusted their words because they were unscripted, timely, and centered on family, not fame.